Managing hotel revenue amid the COVID-19 crisis
نویسندگان
چکیده
Purpose The revenue management (RM) discipline is built on the principle of demand-based pricing. This study aims to examine how and what extent RM can be implemented in hotel industry during low-demand periods, particularly coronavirus disease 2019 (COVID-19) crisis. Design/methodology/approach paper used semi-structured interviews gather information from executives, consultants system providers. Participants were asked think about impact COVID-19 their practices. interviewed 26 executives between January March 2020. Findings Core processes are still relevant crisis; however, not all components equally important. Business analysis, pricing strategy demand modeling forecasting most critical processes. Inventory price optimization setting booking controls as important at this time; along with distribution channel management, these will become more picks up. Research limitations/implications Future research area should focus each core process separately in-depth understand implementation changes crisis recovery periods. studies also investigate operate period. full breadth consequences likely manifest gradually. Therefore, examined when over. Originality/value Apart a few that touched RM-related strategies economic downturns, knowledge, first systematically which
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ژورنال
عنوان ژورنال: International Journal of Contemporary Hospitality Management
سال: 2021
ISSN: ['0959-6119', '1757-1049']
DOI: https://doi.org/10.1108/ijchm-06-2020-0623